Have you ever tried a restaurant that you found off of Google, only to be highly disappointed? If you answered yes, you’re not alone. A search engine from Facebook will most likely never be as big and as Google, but in terms of being able to come up with extremely relevant results, might have the upper hand. We will go over some reasons as to why a Facebook search engine will give us much more relevant results than Google can.
Why Facebook can Have its Own Search Engine
Facebook has been collecting data ever since it came online, and over the years has collected data from over a billion people. All of their likes, interests, business reviews, and anything else they decided to put up on their profile is all stored and readily available. With this amount of data, Facebook has a unique position to answer peoples questions and provide accurate information.
Not Going Head to Head with Google
Mark Zuckerberg has already said that they do not intend to try and go head to head with Google and are taking a completely different approach to their search engine. He admits that Google is a better choice when we are looking to get information, find a website, track news, and anything else that isn’t subjective, but also says that Google isn’t able to handle subjective answers efficiently.
So we shouldn’t expect to be using Facebook to get information or keep up with current news because their aim is to be able to answer questions like “Best Chinese food in the city”.
Better Subjective Results
First, it’s probably a good idea to say that Google doesn’t do a “bad” job when posting results about subjective information, just that they don’t do it as efficiently as they should. Google algorithms don’t put enough emphasis on people’s experience, instead they rank pages based off of how many back link it has, keywords, etc. Although they do link their Google+ information to their posts, they still don’t have enough subjective information as Facebook does.
Facebook will be able to deliver results based off of information that has been provided by the people. How many likes, review ratings, and other socially based aspects will be a part of their algorithms, making subjective results much better and can also use your own personal profile to improve those results.
Let’s say you are looking for a place to host a birthday party for kids, so you type in “Best place to host a birthday party”. Facebook can not only take a look at the reviews and likes from people, but they can also use your friends data to help make the results much more personalized. If the search engine notices that 5 of your friends have liked a nearby place that is known to be kid friendly, then that would be a much more relevant result for you.
Type in “Best place to host a birthday party” into Google, and you will come up with a list of blog posts from writers that talk about all types of different information that isn’t relevant to your area or might end up leading you with misinformation. Anyone can start a blog, write up whatever information they wanted and then optimize it to get ranked high. There is no actual proof to the information and the results are not based off of peoples experiences and ratings, making the search results almost completely irrelevant.
Changing the Way People Search
Although Facebook has no intention of trying to do more than Google, the potential they have is incredible. Imagine if you could just type in any subjective question and get the best results possible without needing to look through multiple pages or read someone’s blog post. This search engine has the potential to change the future of searching and could become the next big place to go for all our searching needs.
While it will take most people some time to get used to the idea of using a different search engine, don’t be surprised when you see it being used more and more as time goes on because it will continue to develop and attract more people.