Pinterest is one of my favorite social media marketing platforms. As a user, I use Pinterest as a way to relax, find new recipe, craft, and decorating ideas, and to share things I think are awesome. As a marketer, I love using Pinterest to help businesses connect with their target audience in a visually appealing, fun way that doesn’t use pressure or sales tactics to create a connection.

Here are some Pinterest tips that you may have not thought of before.

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Here are some excerpts of some of my favorites:

Your Pinterest profile shouldn’t be a copy of your website: it can be used to show a more fun side to your business.

Make Pinterest fun! Let your hair done. Users love it!

žCreate images that Pinterest users naturally notice: Tall images get repinned more. Think about it — they get more space in the news feed when people are scrolling, so people have more opportunities to engage with you. In fact, the 2:3 aspect ratio works better than super skinny, yet tall images.

I do notice images that aren’t like others when I’m browsing Pinterest. Try to vary your images to stand out.

You can have a mix of learning techniques on a Pinboard, such as videos, infographics and storyboard images.
I think a lot of people forget that you can pin videos onto Pinterest. Regularly search YouTube for new Pinterest pin material

 

Do you have any more Pinterest marketing tips to share? We’d love to hear them! Let us know in the comments.

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones
Kelsey Jones

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