Pinterest is one of my favorite social media marketing platforms. As a user, I use Pinterest as a way to relax, find new recipe, craft, and decorating ideas, and to share things I think are awesome. As a marketer, I love using Pinterest to help businesses connect with their target audience in a visually appealing, fun way that doesn’t use pressure or sales tactics to create a connection.
Here are some Pinterest tips that you may have not thought of before.
Here are some excerpts of some of my favorites:
Your Pinterest profile shouldn’t be a copy of your website: it can be used to show a more fun side to your business.
Make Pinterest fun! Let your hair done. Users love it!
Create images that Pinterest users naturally notice: Tall images get repinned more. Think about it — they get more space in the news feed when people are scrolling, so people have more opportunities to engage with you. In fact, the 2:3 aspect ratio works better than super skinny, yet tall images.
I do notice images that aren’t like others when I’m browsing Pinterest. Try to vary your images to stand out.
You can have a mix of learning techniques on a Pinboard, such as videos, infographics and storyboard images.