If you haven’t heard of it already, the Law of Attraction states that “whatever you think about, you bring about.” This means that whatever you most focus your attention on is what is going to come into your life. The Law of Attraction gained mainstream attention with the publication of the book The Secret by Rhonda Byrne in 2006. Although it is mainly used to bring about positive changes and events in a person’s every day life, its mainstream principles can also be put into practice in your organization’s social media marketing strategy.
Share Good Things
Share any content and comments that are positive, whether they be about your company, others’ success, or just interesting and fun stories in the news. For example, if your company sells laptop computers, recommending a new eco-friendly power surge strip on your Facebook and Twitter pages will be of great benefit to your consumers, even if you aren’t directly profiting from any resulting sales of the power strips. Consumers will see your profiles as providing a source of information, and will come to rely on you than other companies who simply share posts about their own products.
Staying positive is also beneficial when your company is facing a crisis. Apologize if necessary, but stay positive by moving forward and providing solutions instead of offering excuses. Consumers are more likely to trust you when you accept responsibility to any mishaps and offer to help solve the solution in a quick and upbeat manner.
To learn more about the Law of Attraction and it’s main principles, I’ve found the following resources helpful. None are referral links: