Even though it was acquired by Yahoo! for $1 billion last year, many marketers still aren’t taking Tumblr very seriously. However, there are some major brands (like the NBA) that are successfully utilizing Tumblr in the right way and as content marketers, we should all learn to do the same. Below are some of the ways that Tumblr can help your credibility.
Reach Another Audience
There are users that are more active on Tumblr than Twitter, Facebook, or other forms of social media. Utilizing Tumblr helps you reach a larger audience who are staying on the site much longer than others. This round-up post on Search Engine People states that Tumblr users stay on the site 14 minutes longer than Facebook and Tumblr has grown 74% in 2013, compared to Twitter and LinkedIn’s 40%. And this was even after Tumblr/Yahoo! announced that they would finally start showing ads on the platform!
Share Content in a New Way
Because of Tumblr’s micro-blogging format, posts are often just images or short blocks of text. As shown in the featured image above, users have a call-to-action box that makes is dead simple to share links, images, video, text, or audio. Because your marketing strategy already involves posting on several different social platforms, why not add one more to your list? Sharing on Tumblr is meant to be quick, with little to no context except for occasional applicable hashtags.
Other users can also like posts, as well as reblog (re-share) them on their own Tumblr with a comment. Reblogging users’ posts is a great way to get involved in the Tumblr community.
Because Tumblr is a such a well-known site, it can be great for SEO. One of the most important Tumblr SEO takeaways is that links on the blogging platform are DoFollow, which makes it great for getting inbound links back to the original content on your website (like video, photos, or full blog posts). In search results, a business or individual’s Tumblr profile can also help them add to their search results when people search for them by name.
Additionally, Tumblr profile SEO can also be optimized with HTML tags, like this post mentions. Unlike a content marketing and blogging platform like WordPress, Tumblr does not have good native SEO.
Get Great Ideas
Much like Pinterest, Tumblr is a great place to get an idea of what’s trending, what people are talking about, and what people are looking for in pop culture and beyond. Much like Twitter, companies can search for industry hashtags to start reblogging and participating in the conversation, or they can use it as brainstoriming juice to generate their own unique posts.
Additionally, Tumblr is also a very visual format, so creating eye-catching images via PicMonkey, QuotesCover, or another image editing service to post on the site will likely get much more engagement than strictly text-based posts (this is also true for Facebook).
In the end, we are all in this together as content marketers to make Tumblr a useful and fun engagement platform.
So, what are you going to do in the next 7 days to start being awesome at Tumblr?