If you are looking to step up your education game when it comes to marketing and online media. Luckily, online courses has enjoyed a resurgence in popularity, which allows us as marketers to take advantage of this great material, which can help increase our expertise and attractiveness to future employers or clients.
While I haven’t tried all of these personally, I have heard good things about all of them!
If you are interested in the programming side of marketing, such as app development or website code, Treehouse is a great option. Their membership runs from $25-49 per month, depending on features. There are over a 1,000 videos and several resources that help you pass tracks to increase your tech skills.
Udemy features courses from people who have significant experience in a specific area and are vetted by the Udemy team. The cost is on a per course basis and there are over 16,00 courses available. A Quora user recommended this one on guest blogging, which costs $97. There are also courses on almost everything imaginable, from Photoshop to customer service skills (which could be useful in a social media role).
This is another option that crowdsources course material like Udemy. Instructors create the course all at once, and then users view the pre-done slides (which is the case for most of the options on this list). The instructors are available to answer questions, approve assignments, or help students learn more about the course topic. One of the great things about Skillshare is that its classes can get very specific, like this option: Boards For Business: Your Ultimate Guide To Pinterest Domination. Skillshare allows you to purchase one class at a time (the Pinterest class, for example, is $29) or to sign up for a $9.99 monthly membership, which allows for access to all available classes.
Google offers AdWords certification and a digital marketing course/challenge that features free videos in specific topic modules. The AdWords certification requires a Google Partners account. Many companies looking for new PPC marketers may look for certification or even require it, so this is a much-needed certification for paid search specialists.
Lynda is another online learning site that offers courses on almost anything on software, design, and business and has a sliding membership rate scale, from $25 to $37.50 per month, with discounts given for paying on an annual basis. The pro membership allows you to download the class files, which is the only difference from the basic membership.
Hubspot offers free inbound and design certification, as well as additional programs for its partners and customers. The certification process includes watching 11 videos, downloading the free study guide, then taking the test for certification. It offers certification badges for use on your site after you’ve taken the class.