Ever since Search Engine Journal introduced our new podcast, Marketing Nerds, we’ve been having an awesome time getting guests, covering all kinds of topics (from freelancing to Google penalties), and learning more about podcasting along on the way.

Here’s some of what I’ve learned about podcasting since we’ve embarked on our weekly podcast journey.

It’s A New Way to Get an Audience

Podcasting is an easy way to reach an audience that may have not heard of you before, or an existing reader who wants to listen to content from you instead of reading it.

Besides getting found on iTunes and Android apps like Podcast Republic, there are also several podcast directories where you can upload your podcast RSS for free to help people find you more easily.

It May Take Less Time to Prepare Than Other Content

The “may” is definitely subjective here. For many of our podcasts, I often have a list of topics or questions I talk to the guest about for 5-10 minutes beforehand and then we launch right in. To me, this is a lot less preparation and research time than writing a blog post or working on an infographic.

Though you should always have a mixture of content to keep your audience interested, podcasts are an easy way to create content on the fly.

It’s Fairly Easy to Find Guests

Surprisingly, most people we ask to be on Marketing Nerds said yes. Of course, your results may vary, but I’ve found that many people find podcasts to be unintimidating because they aren’t live and can be edited.

It also helps that you are promoting them as an expert on their field, thus giving them more exposure. They will take the time to promote the episode, just as you will, leading to beneficial exposure for both parties.

If you are having trouble finding guests or need a few people to “practice on,” try your co-workers or close friends. Your chemistry will come across in the recording and make it more interesting.

You Don’t Need A Lot of Equipment

We use Fuze, a conference call app, to record our podcasts when both parties aren’t in the same room. There are several free call recording services that allow you to record and download your conversation, which you can edit in any audio-editing app. I use a regular headset for recording. You will need a podcast intro, but check out Fiverr or Elance to find an affordable affordable freelancer to do it for you.

It May Put You Above Your Competition

Most people (and especially companies) aren’t doing podcasts. If there isn’t a useful or well-known podcast in your industry, be a thought leader and create it. This will establish your credibility, make you stand out from the crowd, and give you another platform to reach that user base in a way no one else has.

If there are podcasts in your industry, cover a niche topic (like Paleo if you’re a nutritionist) or come up with titillating topics most people won’t cover.

Do you have a podcast? How has it increased your exposure? Let me know in the comments!

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones