Humor is something that isn’t usually offered as a concrete strategy for writing. Usually humor is an after-thought or something that happens naturally, However, if you already have the ideas and know you can pull it off without coming across as cheesy or fake, humor can be a great way to create a closeness with your audience, while also making them feel like they know you.
Below are three ways that using your own sense of humor in your writing can benefit your relationship with your audience.
Instantly Bonds You and The Audience
If your humor touches a chord within your reader, you’ve instantly created a bond that makes you seem more relateable. This is especially the case if you are topic about specific instances or scenarios that you know your readers have likely gone through as well. A good example would be a mommy blogger writing about her first experience with an explosive diaper change or a hiking blogger getting all her food eaten by raccoons.
Writing about your own experiences in a humorous light that showcases what you’ve learned, as well as what came up along the way. This can help you create a lasting closeness to your audience, which keeps them coming back for more posts from you.
Keeps Readers’ Attention
If other readers are anything like me, they enjoy reading humorous posts because it entertains them. Why else would hilarious books like Yes, Please by Amy Poehler and Bossypants by Tina Fey continue to be ones I recommend over and over to my friends and family? These types of books are more memerable because they made me smile.
They are also much more easier to read than heavy, serious material. Humor can help increase attention span.
Makes You More Likeable
This goes back to creating a bond with your readers. Usually, most of the humor is found in self-deprecating or real-life situations, so it creates an intimacy that people like seeing a glimpse of. And because you are telling them your flaws or the funny things that have happened to you, it makes you a more likeable person.
Of course, this doesn’t mean serious writers aren’t likeable or don’t create a bond with their audience. The subject matter always plays a part in any pieces of writing, but humor can be a great way to break the ice and make the topic seem more approachable.