To keep up with marketing, you must create content. Having a new post every day may seem overwhelming, so just focus on one per week. Getting into a routine is usually the most important part to having regular content, even if you feel like there isn’t enough time in the day to get it done.
In this article, we’ll discuss how to create valuable content even without a lot of time.
Cover Industry News
Is there a new study that just came out or a new development in your industry that your audience should know about? That makes for a perfect industry news article. This is what StoryShout, sister company to MoxieDot focuses on. Industry news on your website can help you increase return visits, get more visibility in the search engines, and build industry credibility.
Write Summaries of Great Content
If you can’t sit down to write even an 800-1500 word blog post, consider summarizing great content that others have written. Include a few high quality snippets of an ebook or long article, and then share your point of view on it. Summarizing others’ work can make for an easy writing prompt.
Be sure to follow proper attribution guidelines (always citing your source), and don’t completely copy articles outright. Also, since you are using snippets of already published content, use this format sparingly.
Publish Pieces First, Then Repurpose Into Larger Ones
A long ebook, white paper, or blog post can usually be repurposed into several different types of content. A good example of this is a complete guide to SEO that I project managed at Search Engine Journal.
First, we had each chapter of the SEO guide published separately as a standalone blog post. When all posts were completed, we compiled it into the ‘master’ web-based version (linked to above) and a PDF ebook version (which our audience can download for free on our landing page). In addition to that content, we also published blog posts on:
- 15 Marketing Nerds podcasts that tie into the topics covered (MN is our podcast)
- A schedule of the #SEJLive Facebook live broadcasts were are doing twice a week for two months
- Weekly recaps of the Facebook live broadcasts every Friday
- An announcement post of the guide on the official launch day
Including the separate chapters published first (which were then redirected to the web-based version of the guide when launched), that will come out to about 33 pieces of content over two months and doesn’t include all our efforts on social media.
People always want to hear from the experts. Try gathering insight from Quora and Reddit discussions. Quote the source (and don’t copy completely) and then share additional statistics and your personal point of view.
People also love getting quoted in articles. Create round-ups like ‘100 Women Marketers to Follow on Twitter’ or ’25 Can’t Miss Speakers at [INDUSTRY CONFERENCE]’. While these are sometimes overdone, take a niche angle to make an impact
Gather real industry trends. Conduct personal interviews with your network using Google Forms, SurveyMonkey, or TypeForm. Create graphs that showcase the answer trends and write down a few key takeaways from your research.
Creating an infographic of the results can also be a good way to repurpose your findings that you can outsource.
If there just isn’t enough time, consider outsourcing content writing and strategy to another employee or an outside expert. There are tons of well-qualified and responsible writers that can create content for your website, so you don’t have to worry about it.
Image via Pixabay.