by Stephanie Bruce | Oct 13, 2022 |
When you’re looking to revamp your content marketing strategy, you may consider only new content opportunities. The fact is, though, that you likely have a lot of solid content buried deep on your website. A content audit enables you to rediscover and repurpose old...
by Kelsey Jones | May 13, 2019 |
Internal links and calls-to-action are two things that sometimes go ignored by businesses and blogs. In the below video, I go over my favorite places for including CTAs and internal links throughout the content I write. Here are the topics we cover in this...
by Kelsey Jones | Apr 22, 2019 |
In today’s live stream, we covered why it’s so important to outline content before you write the actual blog post, ebook, etc. The main reasons that I covered in the video are: Writing headers out first allows you to include all the important...
by Kelsey Jones | Feb 21, 2019 |
Until I finish updating the SIx Stories website and blog, enjoy this post throwback that I wrote in 2012. Amazing that it still proves true today! -Kelsey Is it just me, or is the content that is getting published online becoming more and more enthralling? Features...
by Kelsey Jones | Oct 23, 2017
Admittedly, the thought of starting a webinar series seems overwhelming. Mostly because there’s always the fear that no one will show up. Well I’m going to tell you a little secret about webinars: even if no one shows up, you still have a piece of content you can...
![How to Scale Editorial Strategy [State of Search 2017]](https://sixstories.com/wp-content/uploads/2017/10/Screen-Shot-2017-10-11-at-10.16.46-PM-1080x675.png)
by Kelsey Jones | Oct 11, 2017
I had the opportunity to speak at State of Search in Dallas again this year, this time about properly scaling editorial strategy. By planning and organizing your content output successfully, you can better grow your website and blog. Some of the topics I...
