How to Treat Your Customers Poorly

  Based on my own experiences, here is a list of things your company can do to treat your customers poorly. Empty Promises Not only did Boingo promise a “free” $25 Amazon gift card after two months of service at $9.95, they have repeatedly failed to...
How to Market Your e-Commerce Business on Wanelo

How to Market Your e-Commerce Business on Wanelo

Wanelo (a combination of the words Want, Need, Love) solves the buying problem on Pinterest. When Pinterest was first starting out, many of the links were directly to their correct e-commerce product page, as they were updated by the companies themselves or customers....
How to Market Your e-Commerce Business on Wanelo

A List of Social Media Metric Resources

Social media metrics, much like Google analytics for websites, help you see if your efforts and what you’re doing online will translate into a positive ROI or great customer engagement. Luckily for us, there’re a lot of great social media metric sites that...
How to Market Your e-Commerce Business on Wanelo

How to Write for the Web

Doing web writing or blog posts in a reader friendly manner is a skill that can be learned by most people so long as they are willing to step back and look at what the reader expects. Writing for others to read is not the same as writing a diary or journal for...