Wanelo (a combination of the words Want, Need, Love) solves the buying problem on Pinterest. When Pinterest was first starting out, many of the links were directly to their correct e-commerce product page, as they were updated by the companies themselves or customers.
However, with the growth of Pinterest comes even more and more pins that are going to broken pages, blogs that offer no option to buy the item shown, or even content that doesn’t describe the product at all.
Wanelo solves this problem. All of its items go directly to the page where they can be purchased. No more pinning ebay items where the auction has ended and you’ll never be able to buy it. Because Wanelo specializes on the ability for users to instantly buy any item instantly, it is more committed to providing shoppers and e-commerce businesses a better browsing and purchasing experience in a visual format.
As of now, many of the products on Wanelo are for women, including beauty, home decor, clothes, jewlery, etc., with the demographic skewing slightly to the younger generation, ages 14-30. However, this age group has always been early adopters and have grown up buying items online, so it makes sense that they have found solace on Wanelo. And even though Wanelo has a hipster, modern flair, nothing overly scream feminine, so tech geeks and manly men could surely find items they wanted as well.
If your e-commerce site has creative items that would fare well on Pinterest, such as:
- Home Decor
- Home Improvement (lamp fixtures, faucets, etc)
- Craft items
- Clothing, shoes, and jewlery
- Handmade items
Then you could do well on Wanelo. If you sell “boring” or practical items, such as:
- Nails, screws, tacks, etc.
- Saws or other tools
- Other items new homeowners may have on their practical wish list but not their “Dream” wish list
then sharing your products on Wanelo may not work for your e-commerce business.
In addition to posting all your items on Wanelo, you should also participate on the community by creating your own boards that have items by other businesses. Sites like Wanelo and Pinterest are all about creativity, so businesses shouldn’t worry about competitors. Instead, they should focus on building themselves as a resource and great source of inspiration for users’ wish lists.
Want more information on marketing on Wanelo? Check out these resources:
Wanelo is such a great site. I think it’s really catching on with high school through twentysomethings, who have a lot of disposable income.
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