We’ve come a long way since the traditional days of advertising, when marketers and advertising executives brainstormed how to entice their audiences, ran a newspaper or radio ad, and hoped it worked. Now, with online marketing and advertising driven by statistics and metrics, we are able to get feedback instantly, often in real time, as to the success or failure of our campaigns. This allows us to constantly tweak and improve the ways we can reach out to consumers online with a message that appeals directly to them.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.