How to Get Your First 20k Visitors Using Paid Traffic Sources

The Basic Science Behind Lead Scoring

Lead scoring is an effective model that helps sales and marketing departments identify which prospects are potentially most valuable to the company and its current sales funnel. A lead scoring system only works when it is properly set up and used on a regular basis....
The 5 Online Marketing Metrics You Must Understand and Why

The 5 Online Marketing Metrics You Must Understand and Why

Even if your job doesn’t make you directly responsible for tracking marketing analytics, it’s still crucial for you to have an understanding of some of the most influential marketing metrics. Metrics determine the health of your online presence and even indicate how...