by Spencer Childress | Apr 8, 2019
Generating sufficient organic traffic takes a long time, starting with paid traffic is a great way to grow your visibility online to your target audience. Read the full article here.
by Pinky Columbres | Oct 7, 2017
Lead scoring is an effective model that helps sales and marketing departments identify which prospects are potentially most valuable to the company and its current sales funnel. A lead scoring system only works when it is properly set up and used on a regular basis....
by Pinky Columbres | Oct 7, 2017
CRO, which stands for conversion rate optimization, deals with optimizing your website, sales strategy, and marketing to get a higher conversion rate, which is when potential customers complete the end action that you were hoping for. For some, this is an email...
by Gwenn Doria | Mar 10, 2017
If you aren’t deep in the trenches of search engine optimization (SEO), long-tail and short-tail keywords may be a newer concept for you. However, once you realize the potential that long-tail keywords have for improving your SEO and online advertising campaigns, the...
by Pinky Columbres | Dec 1, 2016
Even if your job doesn’t make you directly responsible for tracking marketing analytics, it’s still crucial for you to have an understanding of some of the most influential marketing metrics. Metrics determine the health of your online presence and even indicate how...
