CRO, which stands for conversion rate optimization, deals with optimizing your website, sales strategy, and marketing to get a higher conversion rate, which is when potential customers complete the end action that you were hoping for. For some, this is an email newsletter signup; for others, it is a completed lead generation form that’s sent to the sales team.
CRO not only typically involves SEO, which is search engine optimization, but it also ties in multiple departments: sales, customer service, marketing, and development. By looking at which aspects of your website are working, you can get a better idea of what’s not, which is where the “optimizing” comes into play.
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