by Guest Author | Jun 15, 2018
It’s Sunday night and you’re quickly logging into your Gmail to see if there are any urgent emails that require your attention. While you’re still basking in the glow of a well-enjoyed weekend, you instantly come crashing down when you see just how...
by Guest Author | Apr 20, 2018
It’s 8 am and you’re at your desk, ready to tackle the day. When you click open your inbox, we’d be willing to bet that one or more of the emails you’ve received have one big thing in common: MailChimp. What makes us so confident in this...
by Guest Author | Mar 6, 2017
Think Jar states that it will cost a business at least 7 times more to convert a new customer than to retain an existing one. One of the biggest mistakes online businesses make is spending too much time on top-of-funnel efforts – forgetting customer retention...
by Kelsey Jones | Sep 16, 2014 |
A client recently had me do some research on email open rates, as she was planning to introduce a new weekly newsletter to her mailing list. The stats I found were quite surprising, to say the least. Additionally, I also had a chance to review a study on when the best...