It’s 8 am and you’re at your desk, ready to tackle the day. When you click open your inbox, we’d be willing to bet that one or more of the emails you’ve received have one big thing in common: MailChimp.

What makes us so confident in this answer? Well, for one, MailChimp sends more than a billion emails (yes, you read that right!) each day so chances are you’ve got at least one in your inbox.

For those wondering what MailChimp is, we’ll break it down for you. MailChimp is the biggest email automation software in the world. It allows you to send emails to a larger number of recipients than typical email providers, provides email templates, and helps to track analytics (like how many people are opening your emails).

If we’ve piqued your interest, read four ways that MailChimp can help your company:

Really See What’s Happening

Running a business may be one of the hardest things many of us do in our lifetime. Between keeping current clients happy and finding new clients, there’s not much time for any else. So if you have no idea how your last email marketing campaign performed, we are right there with you! That’s why using MailChimp can actually help make your life easier. With the reporting feature, you can assess your latest email campaign’s performance. No matter if you simply want to know how many people opened your email or what most people clicked on, MailChimp can tell you that and more, which ultimately gives you the knowledge to improve the next batch of emails.

Craft Beautiful Emails

Need to send an email but want to make it exciting, interactive and memorable? With MailChimp, all you’ll need to do is drag and drop. You can start with one of their many templates and in just a few clicks, you are the proud owner of a beautiful email that is just begging to be sent.

Tailor Your Emails

How annoying is it to receive an email where you name is misspelled? This is a common pet peeve because it reveals something: You aren’t the sender’s priority. The same can be said for when you receive an email that doesn’t pertain to you and hence the issue with sending mass emails. Sometimes the email only partially pertains to you but it’s sent anyway. With MailChimp, you can divide your email list into subsets. This gives you the chance to email people with similar backgrounds and really tailor your message to them.

Get More Followers

There’s nothing more frustrating than churning out quality content only to see the same dismal traffic number over and over again. MailChimp helps websites fix this by offering a “Sign-Up” form feature. Now, people visiting your page can easily find (and are prompted) to subscribe to your website. Once they input their emails, it merges with your MailChimp account, allowing you to easily stay connected with that person.


Struggling with email marketing and want to know more? Curious about MailChimp and want our take? Reach out to Six Stories and we’d be happy to help your business grow!

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