12 Reasons Why Podcasting is Worthwhile

12 Reasons Why Podcasting is Worthwhile

I’ve been a fan of podcasting ever since I discovered HowStuffWorks.com’s series of podcasts, like Stuff You Should Know and Stuff You Missed in History Class. Since then, I’ve dabbled in podcasts in several different verticals, and of course got...
Five Reasons Why Podcasts Are Worth Your Time

Five Reasons Why Podcasts Are Worth Your Time

Ever since Search Engine Journal introduced our new podcast, Marketing Nerds, we’ve been having an awesome time getting guests, covering all kinds of topics (from freelancing to Google penalties), and learning more about podcasting along on the way. Here’s...
How to Re-Purpose Your Big Pieces of Content

How to Re-Purpose Your Big Pieces of Content

At the San Francisco SEJ x Searchmetrics event this June, we heard from Jason Miller, who spoke about “big rock content,” which is the idea that if you write a large piece of content (whether that be an ebook, course, or really long article made up of thousands of...
Podcasts: The Underground Great Media Movement?

Podcasts: The Underground Great Media Movement?

I never really started listening to podcasts until this year. I falsely believed that they wouldn’t be interesting or entertaining. I don’t know why, much like I don’t know why I naturally avoid pickles and mustard. It just happens. Luckily, podcasts became the pickle...