By Kelsey Jones

Pinterest, which has become one of the top social media marketing sites in the world within a few months, can be extremely beneficial to companies that have e-commerce sites. To reap the full benefits of Pinterest for e-commerce, there are two sides that need to be covered- Pinterest marketing from the company side and making it easy for people to pin products from a consumer side.

BUSINESS SIDE

CONSUMER SIDE

pin-it-button-pinterestInput a Pinterest “Pin It” button on all the product pages of your site. For most e-commerce site, this code from the programmers Stack Overflow seems to do the trick:

<a href=”http://pinterest.com/pin/create/button/?url=<?php echo trim(Mage::registry(‘current_product’)->getProductUrl()); ?>&media=<?php echo trim($this->helper(‘catalog/image’)->init($_product, ‘image’)); ?>&description=<?php echo trim(Mage::registry(‘current_product’)->getName()); ?>” class=”pin-it-button” count-layout=”horizontal”>Pin It</a>

 

You can also check out our resources about Pinterest:

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones
Kelsey Jones

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