First I signed up for KLUTCHclub. I got bored; cancelled it. Then I found out about MUSTHAVES from POPSUGAR (use refer5 for $5 off) and BuluBox. Help. My name is Kelsey and I am addicted to Monthly Subscription Boxes.
What started mostly with BirchBox, a $10 monthly subscription service that sends you about 5 beauty samples each month. If you like them, you can purchase the full-size version on their website.
Now the monthly subscription box has continued to grow, going into monthly clothing, craft projects, grooming tools, and even pet products. Liz from MySubscriptionAddiction.com has done a good job of listing the majority of available monthly subscription boxes out there (and even doing reviews on most).
So while the benefits of subscription boxes for the consumers (getting to try new products at a discounted rate, the ability to be surprised) are obvious, the marketing and advertising opportunities for businesses are also plentiful. Consumers that sign up for subscription boxes are usually more adventurous and willing to try new products. For companies that are launching new products, partnering with applicable monthly subscription box companies can be great exposure and could set up an ongoing partnership, especially if the company offers a variety of products or is continuously launching new products.
This would also be a good opportunity for small businesses to get their foot in the door with top influencers who have valued new products enough to be paying a monthly fee to receive them.
Has your business been part of a monthly subscription box? Please let us know your tips or insight!
This post was sponsored by Brosix Instant Messenger, a free and enterprise instant messaging program.