By Kelsey Jones

Let’s just say it: Black Friday is getting a little ridiculous. Is there really a need to open at 8pm on Thursday, Wal-Mart? However, even though Black Friday is pure madness, people buy into it. For that reason, it is pure marketing and advertising gold for retailers. The following are some things that businesses are doing right this Black Friday season.

Target is price matchingTarget announced a new policy that they will match any online price during November 1-December 24. This includes online retailers like and Amazon. Many shoppers may prefer getting their gifts right away instead of having them be shipped, so they may prefer to go to Target instead (thus Target getting the sale and increasing the chances that customers will buy other items when they come in).

Wal-Mart is shipping items that are out of stock, honoring Black Friday prices: So if an item goes out of stock at your local Wal-Mart, you can still buy it and Wal-Mart will ship it to you. If that doesn’t lessen anxiety, I don’t know what will!

Wal-Mart is also doing an online-only Black Friday event this week: This may be another way to make sure you aren’t missing out on Wal-Mart low prices but don’t have to actually go into the store. Not every Black Friday deal is also offered online, however, but let’s hope that eventually it will be!

Black Friday and Cyber Monday deals and ads are released ahead of time: Sure this may add to the mayhem and build-up, but it also helps consumers plan their shopping, which can help alleviate stress.

While many people may hate the idea of Black Friday and what it stands for (commercialism during the holidays) there are just some deals that can’t be beat. Many shoppers rely on Black Friday and Cyber Monday to afford the presents they want to give during the holidays, so businesses should do everything they can to make this experience as easy and fun as possible.


If you yourself are going to be one of the Black Friday shoppers, stay safe out there!


Note: Don’t forget that for every comment left on TSR until the end of November donates $1 to Feeding America!

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Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones