Offering free stuff via social media

By Kelsey Jones

Social media is a great way to connect with current and perspective customers and clients. For businesses that are looking for a way to increase their reach and audience on Facebook, Pinterest, or Twitter, if might be useful to offer some kind of incentive that can establish your credibility and give the customer a free perk for connecting with you via social media. There are a variety of things that can be given away, depending on your industry. While some of these may take time or money resources, they can be worth the cost in exchange for the additional online exposure.

Free E-books or White Papers

E-books are usually under 100 pages, whereas white papers are normally under 30-50, depending on the topic. Both center around giving exclusive and targeted information to the reader that they may not easily find somewhere else.

Picking a unique or up-and-coming topic for an e-book or white paper can make it more popular. Offer it in PDF form as a free perk when someone follows your business on Twitter or likes the company page on Facebook. E-books and white papers can also be a good incentive for joining a company’s mailing list or e-newsletter list as well.

Free Graphics or Printables

Offering exclusive graphics or printables can be a great incentive for creative-based businesses. For instance, Michael’s, a craft supply store, recently gave away free mobile phone wallpaper for their text mailing list subscribers. In other instances, home design blogs or graphic design companies have given away free letterhead, to-do lists, calendars, clip art, social media icons, and more to their social media community.


Coupons are a quick incentive that can be shared like wildfire. Many major companies have offered one free product in exchange for liking their Facebook page. Others have tweeted exclusive coupon codes on Twitter that only those who are looking at their profile or following them will see.

E-books, white papers, and printables are great because they can be branded at the bottom of the page or graphic. This can remind the downloader where they got the item and if they share it, then the recipient will also know where to go as well.

Before implementing any of the above promotions, be sure to check the terms of service and guidelines on all social media sites you are thinking about using. Staying in compliance with the rules can ensure nothing happens to your accounts.



Original image courtesy of speedy2.

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones