The infographic below has a lot of great stats that I think are especially relevant today, since many businesses are still planning out their entire 2015. Some statistics of note include:

  • 40% of the world’s population uses the internet
  • 80% of smartphones are used to search the internet, compared to 91% of computers

Also, the 5 top-rated digital channels (those rated most effective by study participants) were:

  1. SEO
  2. Paid Search
  3. Social Media (organic)
  4. Display Advertising (e.g. banner ads)
  5. Online PR


The global state of digital marketing in 2015


Infographic found via AdWeek Social Times

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones