The infographic below has a lot of great stats that I think are especially relevant today, since many businesses are still planning out their entire 2015. Some statistics of note include:
- 40% of the world’s population uses the internet
- 80% of smartphones are used to search the internet, compared to 91% of computers
Also, the 5 top-rated digital channels (those rated most effective by study participants) were:
- SEO
- Paid Search
- Social Media (organic)
- Display Advertising (e.g. banner ads)
- Online PR
Infographic found via AdWeek Social Times