A few weeks ago, I did a webinar on nostalgia marketing, one of my favorite topics.
Nostalgia marketing is so effective because it makes the audience:
- feel nostalgic about their childhood and teen age years
- feel like they have more in common with the brand
- recognize a common thread to engage with other audience members
- feel warm, fuzzy feelings, because you remember things more strongly as kids and teens, due to the developing brain.
Want to learn more about nostalgia marketing? Check out the webinar recording below or my long-form post about it on SEJ.