Last week, I did a webinar for Search Engine Journal titled Thinking Outside the Text Box: 6 Ways to Increase the Life of Your Content that was all about how to repurpose your content into other types and mediums.
Turning your content into other pieces can help you:
- Reach more audiences through different platforms
- Get more from a single piece of content with fewer resources than if you created another piece of content.
- Make evergreen content fresher and more accessible for the long-term
Some of the repurposing options I give in the webinar (with examples) include:
- Social Media Images
- Audio transcription
To learn more, here’s the recording (about 55 minutes, including attendee questions):
The slides are also available on SlideShare.
If you want to learn more from me about content marketing and branding, I just released my new Impact Blueprint ebook that is free when you sign up for my monthly newsletter.
If you are just getting started with content marketing, the guide is a great way to start. Planning out your content initiatives ahead of time (as opposed to just diving right in) can really help make a bigger impact.