Every time I cross a milestone on LinkedIn, like a work anniversary or a new business, my inbox gets flooded with tons of congratulations emails.

The problem is, they are all the same!

The Biggest 5-Minute Difference You Can Make in Your LinkedIn Relationships

While it’s nice that these people took a second to click “congrats” in their connection opportunity feed, it doesn’t really make a notion on me. They all flood together because they are all the same. I don’t feel more connected to these people on the day they sent these messages as I did the day before.

This is where I’d like to urge you to do something different. It only takes 5 minutes. 

In the first message box that you’re clicking congrats to, write a heartfelt note that is personal, but generic enough to make an impression. Once you’re done, copy your text, and then send the note.

Then proceed to go down the line. Paste in your unique message, taking a few seconds to include their name or a personal sentence about them.

Sure, you are pasting in a message, but it’s a different message from what others are doing and that makes all the difference! Plus, if you just take 5 minutes every week to repeat your task, you are continuously writing unique messages and only spending a few minutes more.

I guarantee it will make you stand out heads and tails above your peers and really will make people remember what you have to say. This will go toward improving your relationships in the long run with all of your LinkedIn connections!


screenshot taken September 2016. Featured image made with Pixabay and Canva.

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones