Google Allo has been getting a lot of attention lately from marketers and those in search. Matt Southern, our lead news writer at Search Engine Journal, wrote a post about Allo reviews that has gotten tens of thousands of views. The interest is so strong because Allo is different from WhatsApp, Facebook Messenger, or SMS in a revolutionary way– it lets you use Google Search and its assistant features in your conversations.
Google Allo was released today, and allows you to replace your regular messaging app. It’s easy to use and you can tell when your friend is typing, even if you are both on Android (which is something that hasn’t been offered before). This feature alone makes Allo seem like more of a chat app than text, which is what iPhones have had for a few years now.
Allo is also somewhat similar to Google Hangouts, their chat app, in a few ways. You can draw on photos (which honestly I use more for comedic, rather than useful applications), but it would be helpful to describe something or draw attention to a sign or attribute of a photo.
If you type @google, it brings up the Google assistant. You can then ask anything. I picked a topic my brother (in this convo) and I were interested in.
After Google showed the results, I had the option to give a thumbs up or thumbs down as feedback to Google for their results on my query.
Besides sending photos I’ve saved to my phone and sending/taking photos, I can also send some of these cute stickers. There were a few default sticker packs, but I could also download more for free (for free, at least the ones I tried).
How Does Google Allo Impact Search?
Google Allo has a major big impact for search marketers and SEO. Because users can now search within their conversations, the way our content is optimized can have an impact on whether or not they are shown in search results. Allo search optimization may soon become a thing!
Screenshots taken by author September 2016.