How many marketers do you see that regularly share content marketing articles to their followers? If you’re like us, that’s the majority of the people you follow.

But which articles actually matter? We want to spend the time reading articles that have quality information. To help filter through the clutter, we pulled some of the most shared content marketing articles of 2017 so you can quickly find articles that meet your needs.

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

Total Number of Shares: 15.5K

If you are looking to craft compelling titles for your articles, check out this data first. This article can share information on top headline phrases, tribal headline tips, and emotional triggers.

5 Bullshit Metrics You Need To Stop Using To Measure Content Marketing Success

Total Number of Shares: 12.2K

This article takes on five content marketing measurements like Impressions, ROI, Bounce Rate, Benchmarks, and Funnel stats.

6 Tools to Turbocharge Your Content Marketing in 2017

Total Number of Shares: 9.9K

It’s always good to have your finger on the pulse of innovation as a marketer. What’s even better is to use those innovations to your advantage.

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

Total Number of Shares: 9.7K

Ever wondered what a study of 5,000 consumers would discover? This article reveals that there are four main things that consumers want to see in advertising.

Measure the Effectiveness of Content Marketing

Total Number of Shares: 8.9K

With content marketing taken up valuable real estate in our brains, it makes sense to track if you are actually making a difference. This article shares ways to determine if it’s working for your business.

Grow Your Business with Content Marketing

Total Number of Shares: 8.8K

Content marketing centers around creating quality content for your audience. Knowing what to do for your business versus actually doing it is a big difference. This article shares practical ways to create valuable content that will help your business to grow.

5 Ways to Avoid Writing Content That Will Never Be Read by Anyone

Total Number of Shares: 8.4K

So now that you know content marketing can grow your business, read this article to determine five tips to create popular content.

10 Free Google Tools All Content Marketers Should Use

Total Number of Shares: 7.2K

Any marketer who keeps up with industry news knows that rarely a week goes by without a new update from Google. So what’s a marketing professional to do with all this knowledge? This article shows how to take advantage of their tools to better your business.

How to Create Social Media Marketing Videos Without Appearing On Camera

Total Number of Shares: 6.9K

You scroll over tons of videos a day, whether it’s on Facebook, Instagram or Twitter, which shows just how prominent they are today as a tool for companies. Regardless of your industry and product, videos can be a huge asset. Not comfortable being the star of the show? This article shows how to avoid the spotlight.

7 Trends That Will Change Social Media in 2017

Total Number of Shares: 6.7K

Never heard of Wechat before? Read this article and we promise that you will afterward.

23 Cool Tools for Social Media Marketers

Total Number of Shares: 6.3K

When we first found Grammarly, our lives changed for the better. Anytime we can learn more about the latest tools that claim to improve business flow, we are all ears.

How to Create a Social Media Marketing Content Plan in 7 Steps

Total Number of Shares: 6K

Marketers spend so much time trying to connect organically with an audience by practicing proper planning. Learn seven easy steps that can help you better prep for your social media plans.


We are always looking for new articles that offer unique and helpful insight. If you have a favorite, send it our way and we would love to share it!

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