If I had a dollar for every social media post I’ve seen that says, “I’m so glad I live in a world where there are Octobers.” – Anne of Green Gables, I’d have sixteen dollars. Okay, so maybe that’s a slight overreaction but the learning is the same: people go nuts for fall!

It’s early October and I’ve already made pumpkin muffins and burned through two pumpkin scented candles, so I am a firm fall groupie. So how can us autumn aficionados channel our excitement in a way that helps our business?

We’ve racked our brains to come up with several different ways to infuse some sweater weather into your marketing tactics! So keep calm, read on, and make yourself a pumpkin spice latte.

Take Advantage Of Fall-Themed Holidays

Take a look on social media on any given day and you’re likely to see a ton of random holidays being celebrated. Why not use these opportunities to create fun Instagram content that shows off your business, deals, products, or industry trends. Below are a few ideas:

Oct. 30 – Candy Corn Day

Making a boring to-do list? Amp it up by snapping a shot of your tasks alongside a smattering of candy corn to keep things festive.

Image from Pixabay

Nov. 1 – Author’s Day

Have you written an e-book? Know a marketing friend that has written a book? Use this holiday as a chance to plug it! Whether you have it online or on your Kindle, cozying up with a pumpkin-scented candle is the best way to read it.

Screenshot from MoxieDot

Create Local Community Content For Clients

Do you create social media content for your clients? If so, consider using the fall season as inspiration for their community-minded posts. So take a break from business promotion with these popular fall activities that can be found in most communities.

Pumpkin Patch Hours

What’s more festive than picking up some pumpkins? Help your clients create some buzz by sharing posts on local pumpkin patch hours and locations as well as pricing. For example, a quick google search in Kansas City alone reveals many options.

Image from Unsplash

Local Fall Festivals

Another idea for content is sharing when local fall festivals are happening. You can get more views for your clients by partnering with existing Facebook events. Check out the plethora of events to choose from in Kansas City alone.

Image from Unsplash

Show Some Personality

You can’t think of fall and not think of Halloween! This is a great time to show off some personality by making some fun Halloween themed posts that are on-brand.

Screenshots from Target and Sharpie Instagram


We hoped you enjoyed our tips for including this amazing season in your day-to-day work. Above all, enjoy the season and let it inspire you to do your best marketing yet!

Looking to incorporate some seasonal flair in your social media content? Reach out to MoxieDot today to learn more!

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