To err is human, right? I mean, that’s what a famous quote told me so it must be true. Whether or not the quote is correct, it won’t stop us from trying to be perfect.

If you’re a content marketer, you know there is a level of trial-and-error required in our jobs. Whether it’s because you’re trying an idea on a new audience or you’ve simply got no data to go on, we take calculated risks every day!

But there are a few no-nos that every content marketer should be aware of when they are deep in their creative process.

Creating Bad Content

This pains us to write but some marketers just put total garbage out onto the web! You know what I’m talking about – clickbait-y headlines that promise all the secrets of the world but you end up getting total fluff.

Don’t rush to create quantity. Instead, take your time and focus on the quality. Embed keywords that make sense and will actually help your desired audience find you.

Rip Off Material

Thanks to websites like Copyscape, it’s getting easier and easier to see if work is copied but it doesn’t mean some lazy marketers aren’t still trying to take advantage of any loophole they can find.

It’s one thing to use others’ work for inspiration but something else entirely when you copy it and then call it your own. Be cool to the rest of us in the marketing community and keep your paws (unless you properly source and site!) off our stuff!

Pay For A Million Services

You don’t need BuzzSumo, Sprout Social, Buffer, HubSpot, Asana, Harvest, Trello, and premium subscriptions to every “it” subscription service. Instead, choose the few that will help you the most and pay for those.

It’s more important that you make the most of the subscriptions you do need rather than waste time with applications and software you don’t really need. Instead, get creative and focus on your work product, after all, that’s the only thing that matters!

Tell Yourself You Can’t

Who doesn’t love ending on a positive note? The most important mistake you can make as a content marketer is to tell yourself you “can’t” do something. You can! The sky’s the limit so be your most creative self and see where it takes you. We’ll be cheering you on the entire way!

We shared the above tips to help make your job a little easier. Still, let us know what you think of our tips. Here at Six Stories, we’d love to hear what worked for you!

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Jaclyn Simek Landers
Jaclyn is the latest addition to the Six Stories team and will use her business background to help with project management, content creation, and social media marketing.
Jaclyn Simek Landers

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