Strategy. Now that’s a buzzword if we’ve ever heard one! Next to synergy and ROI, it’s hard to think of a more used-term when it comes to esoteric business terms.

We hate to admit it but a strategy can actually make or break your business. That’s right, this word that’s thrown around casually actually requires your attention. It refers to your overall purpose and hope for your business and more specifically, how you plan to make it happen.

Do you want to be the #1 business in your niche? Great! But if you don’t have a plan on how to get there, you’re strategy-less. And that’s a problem. So to get you motivated, here are some quotes about strategy to get your creativity pumping!

Strategy Quotes

“Building a visionary company requires one percent vision and 99 percent alignment” —Jim Collins and Jerry Porras, Built to Last

“In life, as in football, you won’t go far unless you know where the goalposts are” —Arnold H. Glasgow

“We tend to think that, in a traditional organization, people are producing results because management wants results, but the essence of a high-quality organization is people producing results because they want the results. It’s puzzling we find that hard to understand, that if people are really enjoying, they’ll innovate, they’ll take risks, they’ll have trust with one another because they are really committed to what they’re doing and it’s fun” —Peter Senge

“In many organizations, budget is king. It’s like the Amazon, the source of life. The strategy process is more like a small stream that meanders slowly through the organization (and if you’re unlucky, the water doesn’t flow at all and starts to smell).”

“However beautiful the strategy, you should occasionally look at the results” – Sir Winston Churchill

“Strategy Execution is the responsibility that makes or breaks executives” —Alan Branche and Sam Bodley-Scott, Implementation

“You can have anything you want – you just can’t have everything you want”—Anonymous

“After a business implements a strategy, competitors will react, and the firm’s strategy will need to adapt to meet the new challenges. There is no stopping point and no final battle. The competitive cycle continues on perpetually. Produce and compete or perish” —Thomas Timings Holme

“Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage – to move in the opposite direction”—Albert Einstein

“Strategy Execution is all about realizing the full potential of your strategy – and not limiting yourself to only 50, 60 or 70 percent”

“A leader needs enough understanding to fashion an intelligent strategy.” – John Kotter, Harvard Business School professor and author

“There is always a better strategy than the one you have, you just haven’t thought of it yet.” – Sir Brian Pitman, former CEO of Lloyd’s TSB and author

“Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” – Sun Tzu (544 BC — 496 BC) Chinese military strategist

“Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.” – Gen. George S. Patton

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