5 Types of Content Marketing Metrics You Need to Know

content marketing metrics

Whether you enjoy it or not, measuring the success of your content marketing is crucial to its success, because you’ll use the information to inform your future strategy. According to the 2016 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, B2B marketers rate these metrics as important: sales lead quality, sales, higher conversion rates, sales lead quantity, website traffic, brand lift, SEO ranking, customer renewal rates, purchase intent, and subscriber growth.

While all of these metrics are important to evaluating a campaign’s success, there are some that content marketers specifically should be considering for their work. Let’s discuss them in detail with examples and resources to make the process easier.

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January 7, 2017