How to Use Online Coupons Without Cheapening Your Brand

How to Use Online Coupons Without Cheapening Your Brand

Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.

However, coupons don’t have to weaken a company’s brand or make them look desperate.

When done right, coupon strategies can still drive regular-paying customer engagement while increasing brand loyalty. Used sparingly and without a predictable pattern, customers will stay vigilant for special deals from companies without relying on them. It’s a practiced marketing balance that can drive more business.

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April 29, 2018