Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.
However, coupons don’t have to weaken a company’s brand or make them look desperate.
When done right, coupon strategies can still drive regular-paying customer engagement while increasing brand loyalty. Used sparingly and without a predictable pattern, customers will stay vigilant for special deals from companies without relying on them. It’s a practiced marketing balance that can drive more business.