A level of competitiveness between sales and marketing departments is not uncommon and can help keep work fun. The benefits of working together far outweigh any detractions. In fact, the closer sales and marketing work together, the lower the chance that communication issues and gaps in internal processes will create setbacks.
Latest posts by Guest Author (see all)
- How To Own The Holidays - December 21, 2018
- Marketing Analytics 101 - November 28, 2018
- What a Marketer Should Do on Thanksgiving - November 16, 2018