Here are some of the tools I learned about at SES SF 2013 in the Search Marketing Power Tools Set: SEO and PPC session with Bruce Clay and Kye Mou.

Broad Tools

• Google Webmaster Tools
• Bing Webmaster Tools
• SEO ToolSet
• SEMRush
• Advanced Web Ranking
• Internet Marketing Ninjas
• Moz Pro
• SEO Powersuite

Linking Tools

• Ahrefs site explorer
• Majestic SEO
• Screaming Frog
• Moz Open Site Explorer
• Xenu Link Sleuth

On-page analysis

• SEO-Analyzer.org
• SEO Toolset
• SEO Workers

SEM Keyword Research Tools

• Google Keyword Planner
• Google Trends
• MixRank: Look at competitors’ ads and traffic sources
• SpyFu

Other useful tools:

• CopyScape: Plagiarism/duplicate content checker
• Panguin Tool: Find out which Google Algorithm update influenced your traffic
• LocalPack: Local listing tool
• SEOQuake
• SEO Tools for Excel: Now owned by Majestic SEO
• UberSuggest.org: Amazing keyword tool
• WebPageTest: Analyzes performance
• Wayback Machine: Look at past indexed websites, even if they are offline now

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Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories

Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

@wonderwall7

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