The world experienced a paradigm shift when smartphones and tablets were introduced. It was almost a natural progression from using desktops and laptops for your casual needs, to using mobile devices for both your work and personal tasks. Today, the penetration of mobile devices is so high that it would be a grave error for any company selling consumer goods to not take it seriously.

The single biggest factor why mobile marketing scores a home run is the fact that it has a very wide reach. Every person today has a mobile device in some form or another, whether it’s an iPhone or an Android device. Mobile marketing is flexible, you can choose from a variety of options from SMS marketing to Push Notifications to Mobile web marketing and App based marketing. This gives both start-ups and established businesses to pick what best suits their needs and marketing budgets.

Mobile Internet

Mobile Internet is huge today and that’s not an overstatement. Its estimated mobile internet usage should overtake desktop internet usage by 2014. Now is the time for companies need to get their act together and design their mobile marketing strategies. Mobile ads are raking in huge revenues and leads for companies. Google generates about $2.5 billion in mobile ad revenue, search engines like mobile optimized content and websites.

People today buy stuff from their mobile. According to Gartner, companies will generate 50% of web sales via their social presence and mobile applications by 2015. This will only increase in the holiday season that is fast approaching. Advertisers and Marketers will continue to leverage this increased traffic to get their message out to potential customers.

Whichever way you look at it mobile marketing is here to stay, growing leaps and bounds. It would be an important component in a company’s marketing mix.

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