Everybody is looking forward to the holidays. All over the world, we are going into shopping mode, looking for the perfect gift for our loved ones. It is the season of giving, after all.
For business owners, there are even more benefits. Sales are at its peak for most businesses during the holidays.
Season of giving = More Sales
That’s a fact.
Are you prepared to launch your most creative, eye-catching and conversion-worthy social media campaigns?
You have to be ready so you could leverage on this buying season – attract your ideal clients and generate repeat sales from your existing tribe.
Here are 6 social media holiday campaign ideas that you can adapt:
Do-It-Yourself Tips
Sharing D.I.Y. tips is a good way to create engagement. Why? Because D.I.Y.s are a good way for people to connect to their inner self, unleash their creative prowess and empower themselves.
Do-It-Yourself tips are best consumed with compelling images or short and fun videos.
Here an example of a D.I.Y. video – An Easy Thanksgiving Do-It-Yourself Project For Your Dinner Table by Molly Sims
Here are other D.I.Y. topics you can share:
- recipes
- party ideas
- gift ideas
- decorating ideas
- safety tips
Compelling Videos
The use of videos for marketing has grown since last year. In fact, YouTube reports mobile video consumption rises 100% every year.
But the more important statistics is that 90% of user say that seeing a video about a product is helpful in their decision process.
A compelling video should be memorable because it touched the human emotion – it can be funny, inspiring, liberating, sad….the list goes on.
If you are looking for a video inspiration, why not follow the lead of UK-based retailer John Lewis’ 2011 video ad?
Contests
Contests are a good way to engage your audience. In fact, if you do it the right way, it will empower your audience to do your marketing for you.
In setting up a contest, start by determining the type of contest you’ll have – trivia? Submit a photo? A raffle?
Then, set a time frame and rules. Look for the appropriate software you’ll use to produce your content and choose a winner. Lastly, decide on a relevant prize for your contest.
Here is a Facebook contest campaign set up using a simple image and the right call to action:
Giveaways
For giveaways make it easier for your audience to get their prize. So the mechanics can be as simple as “retweet to win”. This is a sure way to grow your following and create brand awareness because the call to action is just a simple click.
Here’s a good example for a Twitter giveaway campaign:
RT for a chance to win this #AlmostChristmas autographed poster! Get tickets: https://t.co/hvUzrHZuTD #giveaway pic.twitter.com/y45vvPuvkM
— Regal Cinemas (@RegalMovies) November 10, 2016
Special Discounts
Of course you are already offering discounts on a regular basis but don’t forget to have special seasonal discounts set up during these “big holidays” – Black Friday, Christmas, and New Year’s. You might even want to stretch your offers by starting early like this Instagram special discount campaign:
Live video
If you are not broadcasting live videos as part of your marketing strategy, you might want to start integrating it now. Effective live video campaigns are the ones that are spontaneous and authentic.
Just go ahead and give it a try. Of course, come up with a plan but you don’t have to seem like you have one by being “too formal.”
Who could forget about this live video from the Chewbacca mom? This is a good example that a live video campaign can be successful (even though in this case, it was User-Generated Content that she did on her own.)
With these ideas and examples, hope you’ll be all set to launch your holiday social media campaign.
We’d love to see your campaigns, share them with us by commenting below!
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