Do you want to learn more about marketing but find the never-ending search for the right book daunting? If sifting through Amazon book reviews is leaving you feeling overwhelmed, let MoxieDot take over for you.
MoxieDot challenges YOU to tackle the 2017 Marketing Books Reading Challenge. We invite you to take a look at our list of perfectly curated books chosen specifically for those who never want to stop learning. Check out our month-by-month picks below to see which books made the cut!
January:
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Simon Sinek has an incredible way of breaking down the complex into easily digestible components. His message in this book will help all marketers to think differently and with an open mind; which is just what we need to start off the year on a creative note! (For those who join this challenge late, Sinek also gave a TED talk on this topic for those who prefer the Sparknotes version.)
If you feel out of breath trying to keep up with Google’s constantly changing SEO algorithm, slow down! Let this book highlight all the latest updates.
This probably isn’t an obvious choice at first glance, but Freakonomics is a powerhouse when it comes to explaining economics in a seriously fun way. This is a must-read for marketers because the book is chock full of examples explaining incentives. Don’t believe me? Check out their podcast which has 8 million listens each month.
What better way to learn about millennials than with the one-two punch combo of these authors? We should all take notice when a book about one of the most controversial generations is written by an expert consumer researcher and media consumer author.
May:
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
I would LOVE to share this book with a few marketers who are constantly spamming me on every social platform. Less is more is still so relevant.
Sales and marketing are closely intertwined and these sales experts argue that salespeople are successful when they focus completely on their customers. These guys are such a big deal that they have consulted extensively with many Fortune 1000 companies, including Microsoft, Oracle, Accenture, Aon, Motorola, and GE Real Estate.
July:
Contagious: Why Things Catch On by Jonah Berger
This book is a New York Times bestseller and was named Best Marketing Book of 2014 by the American Marketing Association, so if that doesn’t prompt you to read this book, then maybe the free online resources that accompany the book will.
Come August, you might be feeling a little overwhelmed with the constant need to adapt to keep up with the latest in marketing. Let this classic help you to cope.
September:
Principles of Marketing, Global Edition by Dr. Philip Kotler and Gary Armstrong
For those college marketing majors, consider this month a freebie because there is no way you didn’t use this in Marketing 101. For everyone else, pony up with 40 bucks for the paperback version because this is the Holy Grail of marketing.
October:
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
Written by the guy who was Apple’s Chief Evangelist. Enough said.
Perfect for entrepreneurs and small business owners. This is all about how to get the biggest bang for your buck and how to make every contact count.
December:
Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz
End your year with the necessary reminder: If it’s perceived, it’s believed. If you’ve ever gotten a scolding for your word choice, this book was made for you. Don’t give your audience the chance to misunderstand.
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