How to Treat Your Customers Poorly

  Based on my own experiences, here is a list of things your company can do to treat your customers poorly. Empty Promises Not only did Boingo promise a “free” $25 Amazon gift card after two months of service at $9.95, they have repeatedly failed to...
A List of Social Media Metric Resources

A List of Social Media Metric Resources

Social media metrics, much like Google analytics for websites, help you see if your efforts and what you’re doing online will translate into a positive ROI or great customer engagement. Luckily for us, there’re a lot of great social media metric sites that...
A List of Social Media Metric Resources

Offering Free Stuff via Social Media

By Kelsey Jones Social media is a great way to connect with current and perspective customers and clients. For businesses that are looking for a way to increase their reach and audience on Facebook, Pinterest, or Twitter, if might be useful to offer some kind of...
A List of Social Media Metric Resources

Why Providing Free Content Gets More Return Visits

I was reading an article online, and came across this: I guarantee you I will not be visiting this website again (even though they have awesome sloth advertisements). A big yellow box telling me that I only have so many free articles left makes me feel trapped. And on...
A List of Social Media Metric Resources

How to Create a Great LinkedIn Bio

Enjoy this guest post by Kerry Butters while we are at SMX East! As many of you will already know, LinkedIn is the choice of professionals when it comes to social networking. Whilst Facebook and Twitter are a great marketing tool, LinkedIn is a professional networking...