by Stephanie Bruce | Feb 14, 2023
If you build it, they will come… eventually. The fact is that search engine crawl bots will eventually crawl your website, assuming you haven’t added it to the “do not crawl” list. So perhaps you’re wondering why you should put in the extra work to get it crawled?...
by Stephanie Bruce | Feb 7, 2023
When it comes to narrowing down your keyword list, there are two factors that are often recommended as the gold standard: search volume, and competition. While those are important considerations, there is one that is often overlooked and which can have more impact:...
by Stephanie Bruce | Jan 12, 2023
When it comes to content marketing, one of the best things you can do is to draw more attention to your content. There are many ways to do that, some more elaborate and time-consuming than others. One of the easiest ways to get more eyes on your content and expand...
by Stephanie Bruce | Jan 5, 2023
Content creation is a time consuming process that requires subject matter expertise and an understanding of what your audience wants to consume. There are ways you can reduce your workload without sacrificing content quality. One way to do that is to repurpose...
by Stephanie Bruce | Dec 20, 2022
Content marketing is not for the faint of heart. It’s a time consuming job that requires planning, patience, and flexibility. The beautiful (and frustrating) thing is that you can never know how big your content needs will grow. You may maintain a small following, or...
by Stephanie Bruce | Dec 15, 2022
Content marketing is an important method for growing any website or business. That’s a fact. So what happens when you find yourself scrounging for your next blog post topic idea? Not to fret! Writers’ block happens to everyone at some point or another. It’s how we...
by Stephanie Bruce | Dec 13, 2022
In the everchanging world of Search Engine Optimization (SEO), marketers feel a constant pull to get ahead of the competition. Chasing that “high” though can often leave you frustrated and with little to show for your efforts. While you can’t confidently predict the...
by Stephanie Bruce | Dec 9, 2022
Pillar content, sometimes referred to as a content pillar page, is an important type of content for your blog or website. It can not only increase organic traffic to your website, but it can also improve your standing on Search Engine Results Pages (SERPs) and support...
by Stephanie Bruce | Oct 13, 2022
When you’re looking to revamp your content marketing strategy, you may consider only new content opportunities. The fact is, though, that you likely have a lot of solid content buried deep on your website. A content audit enables you to rediscover and repurpose old...
by Stephanie Bruce | Sep 29, 2022
Digital marketers face a lot of unique challenges in the current digital landscape. One way to combat many of these challenges is with solid data and thoughtful insights. While the insights are up to the digital marketers to determine, the data part of the equation...
