Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more competition and a need to double down on best practices — mixed with a little ingenuity — in order to achieve continuing results.
Here are some of the basics of digital marketing your business should focus on. With help from the sales department, these digital tactics can help you achieve real growth.