Gamifying your customer service experience isn’t new. A classic example, which has been done for decades, is allowing customers to earn credit card or airline points for purchases that can be redeemed for other purchases. This reward system gives users an incentive to spend more, and ensures businesses are more competitive with reward programs and bonus offers.
Dozens of websites and books exist to inform consumers about how to get the most bang for their bucks when it comes to earning points. It’s a valuable example of just how powerful gamifying the customer experience can be.
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