Your audience is telling you what content they want. Are you listening?

Your audience is telling you what content they want. Are you listening?

When you work with an organization for years (or even months), the industry lingo, company product offerings, and mission statements become ingrained in everything you do. For marketers, this can be both a blessing and curse: Being knowledgeable about your industry is crucial to good marketing, but it may also come with a knowledge bias that makes it difficult to think inside the mind of your actual customers.

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Skills

Posted on

February 23, 2018