Today’s digital customers have a shorter attention span and less time than ever before to spend making a purchasing decision. Because the internet makes it possible to scope out product and service offerings from businesses around the world in a matter of minutes, deciding who to go with often comes down to three things: reviews from others, price, and customer service.
What’s more, many people choose a company based on just one of these aspects if it is more important to them than anything else. In order to stay competitive in today’s market and build relationships with your customers, use the highest level of customer targeting to help you rise above the noise to reach the customer at the right time.
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