by Spencer Childress | Nov 14, 2018
Customer satisfaction has a major impact on several facets of your business, including sales, brand sentiment, marketing and advertising strategies, and more. Getting customer feedback via surveys is usually a fairly effective way to hear from your customers. However,...
by Spencer Childress | Nov 14, 2018
We’ve come a long way since the traditional days of advertising, when marketers and advertising executives brainstormed how to entice their audiences, ran a newspaper or radio ad, and hoped it worked. Now, with online marketing and advertising driven by statistics and...
by Guest Author | Apr 29, 2018
There are so many aspects of psychology to explore in marketing, but FOMO (fear of missing out) has to be one of the most powerful. Learning what drives FOMO and why its pull continues to be so strong with online users is helping for businesses looking to get more...
by Guest Author | Apr 29, 2018
As popular as it may be, Valentine’s Day isn’t for everyone. According to the National Retail Federation, estimated spending in 2017 decreased about 10% from 2016. The study also found that almost half (46% of respondents) said they weren’t planning on celebrating...
by Guest Author | Apr 29, 2018
Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase. However, coupons don’t have to weaken a company’s brand or make them look...
